What Is Disruptive Innovation?

What Is Disruptive Innovation?

What Is Disruptive Innovation? Disruptive innovation is a type of innovation that creates a new market which eventually disrupts an existing market thereby displacing established market leaders. Disruptive innovation is a phrase popularised by Clayton Christensen in his iconic book, "The Innovator’s Dilemma," published in 1997. He used the phrase Read more…